Everest Nutrition was a rebranding project that I had an opportunity to work on for a small business in Monroe, WI. This business focuses on healthy alternatives on the go such as protein shakes, meal replacements, and healthy energy drinks that also taste good and make you want to come back for more! Throughout this project I rebranded the business with a new logo, branding and marketing materials and merchandise for the shop.
Skills Demonstrated: Logo Design // Illustration
Programs: Illustrator // Procreate
Branding
This Yeti logo came to fruition after many revision and sketches of different ideas. This character is meant to be the face of Everest Nutrition. Used on anything related to products and marketing materials. Not only is there the main logo, icon, I also designed a few secondary logo options that are simple work marks and include the apple icon as well.
The Yeti Character represents Mount Everest and the outdoors, while the apple represents nutrition. I decided to keep this logo at a 3 color minimum with the white and grey being the main two colors and the ice blue being a secondary.
