Black Rifle Coffee Company is an online coffee company that was started up by Veterans. The site allows you to subscribe to different blends and roasts and have them shipped right to your front door. I have the opportunity to work on a fictional rebrand for the company.
Skills Demonstrated: Pattern Design // Branding // Web Design
Programs Used: Photoshop // XD
Each coffee bag is designed around each branch. Instead of using each branches name, I took the direction of using "names" that the enlisted Soldiers, Marines, Sailors etc use within their branches when referring to other branches. Each roast and branch is a different roast and when a bag of this particular line is purchased proceeds will go back to whichever branch was purchased to help veterans in need.
Website Home Page
Currently I am working on a rebranding campaign for Black Rifle Coffee Company. This is a work in progress piece that reflects more of a modern military style site. I decided to bring in colors of the uniforms of each branch and the original typeface used on the patches of the uniform.
